t: +44 207 1939 258ROI (Return on Investment) in Online Marketing: The Importance of Being Earnest
This article is written primarily for the real estate industry and social media marketing, however the concepts apply to all online marketing disciplines and sectors! Ha! Based on the title above, I bet you thought we’d be discussing the more ephemeral elements of [...]
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Tracy Wood - Posted in Real Estate Digital, Real Estate Social Media, ROI: Return on Investment, Social Media Marketing
Dec, 06, 2012
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Content Marketing Strategies [VIDEO]
Tracy Falke, founder of Streetsmart Social, interviews Lee Odden, TopRank Online Marketing and SES Advisory Board member, on the subject of Content Marketing Optimization at SES London 2011. What are they on about? The core of any search or social media marketing program centers on content. Digital assets, rich media, web pages, MS Office and PDF docs [...]
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- Posted in Content Marketing, Content optimisation, Online Content Strategy, Social Media, Social Media Content, Social Media Marketing
- Oct, 24, 2012
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Real Estate Digital Web Development
Cowboy (Web) Builders: The Bain of Real Estate Digital [Originally published in PropertyDrum Magazine] Spent good money on your website lately? Happy with what you’ve got? (Can you hear the pin drop?) Or do you wish there was a Dominic Littlewood for the property industry who’d go round your web developers for a wee [...]
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- Posted in Real Estate Digital, Real Estate Social Media, Web Development
- Oct, 24, 2012
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Corporates ♥ Social Media 4ever
She’s all grown up now, standing in front of you in a skirt so short you wonder: Can you contract STDs from sitting on the bus? Where did my baby go? What happened to the days when I baby-proofed every room in the house so she wouldn’t trap her little fingers? Remember how proud you [...]
- Posted by Tracy Wood
- Posted in Corporate Social Media, Social Media, Social Media Branding, Social Media Marketing, Social Media Strategy, Uncategorized
- Oct, 24, 2012
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Augmented Reality: The Future of Visual Search
“What we’re really doing is building an augmented version of humanity.” Eric Schmidt, Google CEO 2001 – 2011 Your Mother’s Face When you’re born, you cannot see your mother’s face. Two months: that’s how long you spend learning to see. Though born with all the components needed for vision: your eyes and your brain – you do [...]
Read More- Posted by Tracy Wood
- Posted in Augmented Reality, Visual Search
- Oct, 24, 2012
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